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When Facebook introduced its Dating feature a few years ago, many singles were excited to have a new platform where they could meet potential partners without the pressure or cost of traditional dating apps. Fast forward to 2025, and a common question being asked is: Is Facebook Dating still free to use?
The short answer is yes, Facebook Dating is still completely free for singles in 2025. But let’s take a closer look at what this means, what you can expect, and whether any changes have been made that users should know about.
Facebook Dating: What It Offers
For those unfamiliar, Facebook Dating is a feature within the main Facebook app, not a separate app you need to download. It’s designed to help users find meaningful connections by using their profile data, preferences, and shared interests.
Some of its most popular features include:
A separate dating profile (not visible to your friends)
Suggested matches based on interests, events, and mutual friends
The “Secret Crush” feature lets you express interest in someone you already know on Facebook or Instagram
The ability to answer personality prompts and add photos to showcase your personality
So, Is It Still Free?
Yes, Facebook Dating remains free to use. You can:
Create a dating profile at no cost
View suggested matches
Like and comment on profiles
Start conversations with mutual matches
Use features like “Secret Crush” without paying anything
There are no hidden charges, subscription plans, or premium upgrades. Unlike many popular dating apps that now offer VIP memberships and monthly fees, Facebook continues to provide its dating feature as part of its overall app experience, available to anyone with a valid Facebook account.
This makes Facebook Dating one of the few truly free dating options in a world where most platforms require payment to unlock key features.
Why Is It Free?
The reason Facebook keeps its Dating feature free is fairly simple. Facebook generates its main income from advertising. The more people use the platform — including features like Marketplace, Groups, and Dating — the more time they spend in the app. This gives Facebook more opportunities to serve ads and keep engagement high.
So, instead of charging users directly for Dating, Facebook benefits by keeping people inside its ecosystem. That’s a win-win for both the platform and its users.
What Has Changed in 2025?
While Facebook Dating is still free, the platform has made a few small updates to improve user experience:
Better Match Filters: Users can now refine their search with more specific criteria like lifestyle habits, relationship goals, and even zodiac signs.
Profile Verification: To cut down on fake accounts, Facebook has added an optional photo verification step.
Improved Safety Tools: You can now share your live location with a friend before going on a date, giving singles more peace of mind when meeting someone new.
None of these improvements require payment — they are all part of Facebook’s push to make dating safer and more enjoyable.
Things to Keep in Mind
Even though Facebook Dating is free, it’s important to remember:
It’s only available through the Facebook mobile app, not the desktop site.
You must be 18 or older to use it.
Your Facebook account must be in good standing to access the feature.
Also, since it’s free, the number of users varies depending on your location. In more populated areas, you’re likely to see more active singles. In smaller towns or rural regions, your match pool might be smaller.
Conclusion
In 2025, Facebook Dating remains one of the few dating options that doesn’t ask users to pay to connect with others. It’s a free, easy-to-use, and convenient platform for singles who want to explore new relationships without spending a dime.
If you haven’t tried it yet, all you need is your Facebook app, a few minutes to set up your profile, and the willingness to meet someone new. You’ve got nothing to lose — and maybe someone special to gain.
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